About Cheeky Wipes

Hi, I'm Helen, mum of 4 and founder of Cheeky Wipes.  They say that necessity is the mother of invention and that's certainly been true for me.  I've suffered from eczema for more than 40 years and I established Cheeky Wipes with our skin friendly, reusable baby wipes kit back in 2008 when I was pregnant with baby number 3.

The company has grown from being a garage start up run by my lovely in-laws to turning over £3 million pounds in 2019.  Since 2016 alone, we have saved over 28 million disposable sanitary products and 22 million packets of baby wipes from landfill, something we are very proud of.

I couldn't do that without my fantastic team around me, so let me take a moment to introduce you to a few of them.  If you've ever attended a baby show, or emailed us, it's one of these lovelies that you'll have spoken to.

Claire Sheridan - Operations and Product Development Manager 

Favourite Cheeky Wipes Product: The TP alternative kit!
Favourite Activity : Cooking (then eating said cooking!)
One thing you might not know about me: I’m quite shy until you get to know me and then I’m very funny….especially after a few gins / wine!

For 9 years Claire has been an integral part of the business, but recently she has gone above and beyond,  creating entirely new ways of doing things (which turned out to teach us loads about team efficiency)
She is at one with the printer, minimising time wasted in the picking and packing teams,  smashing personal best after personal best of how many deliveries could be despatched in a day (800 by the way!!) All while managing suppliers worldwide and ensuring the warehouse team are healthy, happy, safe and secure.   
We would be lost without this brilliant human!

Jo Van Huet - Customer Services Manager 

Favourite Cheeky Wipes Product: Feeling Pretty period pants , total game changer
Favourite Activity: Smashing a @thebodycoach Hiit session (swiftly followed by a rehydrating G&T) .
One thing you might not know about me: I met Helen (founder) 19 years ago on the same night that I met my now husband! 

Jo is our superb Head of Customer Services, or - as we like to say - Chief Happiness Officer. If you’ve ever queried an order’s whereabouts, asked for advice on what period pants to buy, or tried our awesome new Live Chat function, chances are you’ll have ‘met’ Jo .

Patient, INCREDIBLY knowledgeable about all things Cheeky, hugely passionate about showing people her stain free cloth period pads at Baby Shows (she will warn you first) and usually heard extolling the virtues of a reusable baby wipe, Jo has been the first port of call for customer questions for the last 7 years, making 500 customers a week incredibly happy with honest, warm, smiley customer service.

Vanessa Mills - Social Media, Marketing & Customer Service Assistant  

Favourite Cheeky Wipes Product: Period pants, quickly being caught up by the Toilet Paper kit
Favourite Activity: I LOVE going to the cinema and losing myself in a film
One thing you might not know about me: I love a good nap and can fall asleep anywhere, at any time of the day

Ness joined us as a fan, purely wanting to help out at some Baby Shows and have a fun day out with an awesome bunch of women. 4 years later she’s a core part of the team covering Customer Service, Social, and Marketing generally. Pheeeeewwwww.

If you’ve completed a Period or Wipes questionnaire, emailed us about an order, sent a message on socials or laughed at her Humpday humour posts as much as we have, you know Ness!

She’s insistent that if lots of us make little swaps and changes to our lifestyle and the things we buy and bring into our homes, we really can make a bigger collective difference and she leaves no stone unturned in her Yorkshire village - and beyond on her networking trips - to make sure everyone who could or should know about us, does.

Helen Rankin - Founder 

Favourite Cheeky Wipes Product: Torn between the toilet paper alternative kits, the luxury makeup removing pads and the period pants!
Favourite Activity: Walking my dog along the beach. Or cooking (and eating…) I’m a bit of a pig!
One thing you might not know about me: Helen’s dedication to the business knows no bounds, especially at 5am when she can be found replying to emails very loudly (not helpful when sharing a hotel room with Claire and Jo at a Baby Show).

Helen is our cool-headed and hugely dedicated founder . She is the reason all of us came into the business, and - in fact - became passionate about the world of reusables in general . Cheeky Wipes is a huge passion of Helen’s and she gets involved in everything,  packing boxes of kits, creating 'how to' videos about our toilet paper alternative wipes, mans our live chat, writes blog posts...the list goes on.

In her ‘spare time’, Helen also works with schools, councils and childcare facilities to educate about reusables and get product into their hands for trial and support of their students and staff . She’d like to say a HUGE, MASSIVE, CAN'T SAY IT LOUD ENOUGH, THANK YOU! to each and every one of you who supports us, buys from us, or raves about us to a friend.   This business truly is her 5th baby and it means the world to have you with us.


Contact Us:
By e-mail

Existing Customer
Please add the two numbers
or By telephone on: 07308130406

Cheeky Wipes is a trading name of Cheeky Baby Products Limited.  Registered in England No: 7547735

Registered Office: 98 Sutton Road, Seaford, East Sussex, BN25 4QJ